Hair Care

Say no to brass! New LÓreal Paris Elvive Colour-Protect Intense Purple Mask uses intense purple pigments to neutralise brassy tones in bleached, blonde or ash-toned hair. As the opposite shade to yellow on the colour wheel, purple shades tones down unwanted yellow and orange pigments to keep your hair colour looking fabulous. Directions for use: After using Elvive Purple shampoo, apply the mask onto damp hair. Leave on for 5 minutes. Rinse well. Use once a week for best results. Learn More

It’s hyaluronic acid, for your hair! Able to hold 1000X its own weight in water, hyaluronic acid is the hero ingredient for your locks. New LÓreal Paris Elvive Hyaluron Plump 72H Moisture Filling Shampoo coats the hair cuticles, plumping with moisture from within. The result is 10X more hydrated and revitalised hair with no weigh down. It’s even better when paired with the conditioner from the range. How to use: Apply on wet hair. Massage into your scalp and rinse thoroughly. For best results pair with the Conditioner and Hair Mask from the range. Learn More

It’s hyaluronic acid, for your hair! Able to hold 1000X its own weight in water, hyaluronic acid is the hero ingredient for your locks. New LÓreal Paris Elvive Hyaluron Plump 72H Moisture Sealing Conditioner instantly seals the cuticles and fills hair with 72 hours of moisture. The result is hair that is 10X hydrated with no weigh down. How to use: After using Hyaluron Plump shampoo, apply conditioner on wet hair, focusing on mid-lengths and ends. Leave on for at least one minute. Rinse thoroughly. Learn More

It’s hyaluronic acid, for your hair! Able to hold 1000X its own weight in water, hyaluronic acid is the hero ingredient for your locks. New LÓreal Paris Elvive Hyaluron Plump 72H Moisture Wrapping Mask offers an intense moisture boost with no weigh down. How to use: After using Hyaluron Shampoo, work the mask through mid-lengths and ends. Spread evenly. Leave on for 2-3 minutes. Rinse thoroughly. Learn More