Your first lines have started to appear. It's time to take action! L'Oreal Men Expert Erase Wrinkles Daily Moisturiser has proven anti-wrinkle effectiveness. The formula is rich in Boswelox, an ingredient to counteract skin creasing. In 1 hour expression lines appear smoother, in 4 weeks wrinkles are visibly reduced. Daily use strengthens the skin against daily aggressors. Additional UV protection fights against photo-aging. The result is hydrated skin for over 24 hours with less irritation and tightness. Apply in the morning.